60%Ticketmaster example · seat-selection drop-off
ATTRIBUTED PURCHASE FUNNEL / SAMPLE SESSIONS
Event discovery12,000 visits
Seat selection3,000 · 25% of visits
Confirmed purchase1,200 · 10% of visits
1,800 seat selectors did not purchase. Inspect fees, availability, and checkout handoff at that exact step.
Illustrative customer dataset · Ticketmaster event ID + referral + seat intent + confirmed orders