01
Connect the analytics
Bring megahuddle resolved entity context and governed client-approved source inputs into one governed analytics context.
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Fan & Community
Configurable product concept
Audience Cohort Explorer
Explores privacy-respecting audience cohorts built from consented or aggregated inputs. Let teams explore privacy-respecting audience groups and understand what makes each cohort meaningfully different.
ConceptConfigurableConfigured to client organization, competition, entity, and workflow
Concept experience with illustrative marketing data. No production availability or activation is implied.
ConceptIllustrative customer scenario
Audience Cohort Explorer
Fan & Community
Source policy attached
Cohorts resolved
24
illustrative improvement
Journey coverage
97.1%
illustrative coverage
Activation lift
83.2%
illustrative workflow
Hours returned
12h
configured scenario
Choose a customer view
Fan experience teams workspace
Find the audience worth designing the next experience around.
Give fan & community teams a clear, analytics-linked way to move from fragmented inputs to an accountable next action.
The fan experience teams view prioritizes the decision, analytics, and handoff most relevant to this team.
Personalized to the selected customer
Customer outcomes
Let teams explore privacy-respecting audience groups and understand what makes each cohort meaningfully different.
01
Outcome enabled
Find the audience worth designing the next experience around.
02
Outcome enabled
Compare cohort size, attributes, behaviors, overlap, stability, consent coverage, and activation potential.
03
Outcome enabled
Publish selected cohorts to reports and approved activation workflows with eligibility rules attached.
Powered by MegaHuddle resolutionCustomer-ready intelligence
Cohorts resolved
24
illustrative improvement
Journey coverage
97.1%
illustrative coverage
Activation lift
83.2%
illustrative workflow
Hours returned
12h
configured scenario
The client value
Find the audience worth designing the next experience around.
Let teams explore privacy-respecting audience groups and understand what makes each cohort meaningfully different.
Audience Cohort Explorer gives fan experience teams and audience teams an accountable path from governed inputs to a useful customer result. The experience brings the customer question, the analytics behind it, and a delivery path through Audience workspace, Report, Activation export into one workflow.
Questions answered
Find the audience worth designing the next experience around.
Compare cohort size, attributes, behaviors, overlap, stability, consent coverage, and activation potential.
Publish selected cohorts to reports and approved activation workflows with eligibility rules attached.
Designed for
Fan experience teams
Audience teams
Growth teams
Digital product leaders
02
Resolve the meaning
Use Resolution Engine and Sports Graph to align identity, timing, confidence, and relationships.
03
Deliver the next move
Package the answer through Audience workspace, Report, Activation export with the analytics, proof, and rules still attached.
Product requirements
What makes it work.
Required inputs and capabilities
Consented or aggregated audience inputs
Privacy, retention, and activation policies
Client-defined cohorts, outcomes, and experience goals
Client or partner data to add
Consented or aggregated audience inputs
Privacy, retention, and activation policies
Client-defined cohorts, outcomes, and experience goals
Delivery and trust
Value that travels with its proof.
Concept design only. Source rights, data availability, governance approval, tenant activation, and delivery eligibility must be verified before implementation or commercial use.
Audience workspaceReportActivation export
Recommended first move
Run a client discovery sprint to define the first Audience Cohort Explorer decision, source set, success measure, and delivery surface.
Keep exploring
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Make Audience Cohort Explorer yours.
We’ll shape the scope, analytics, workflow, governance, delivery, and success measures around the decisions that matter to your organization.